My first few months at the Minnesota Orchestra were spent building three different microsites. None of these sites exist anymore; we moved away from the microsite concept over the next two years. Two of the three were built in ColdFusion, which powered the Orchestra’s old website.


Sommerfest microsite
Objective: promote Sommerfest concerts at Orchestra Hall
Role: design, code
Process: used design elements from print pieces to design a microsite and matching e-mail templates


Inside the Classics blog
Objective: completely re-work content and update design for the Orchestra’s blog and accompanying microsite
Role: content strategy, design, code
Process: starting with statistics from former blog/microsite, decided best way to organize content and re-wrote promotional copy to fit new goals. Provided multiple design mockups, coded new WordPress theme and installed it on an external server.


Crescendo Project microsite
Objective: promote events and recruit new members for the Orchestra’s young patrons group
Role: design, code
Process: working with print designer, developed updated brand identity and completely revamped online marketing strategy, adding social media and expanding event promotion opportunities.

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