I designed two new templates for a brand new email program launched this spring at the Minnesota Orchestra. The templates look simple, but the process for getting here was anything but:
Many arts organizations operate in silos—with marketing and fundraising departments communicating separately with patrons. We are working towards a unified email communications strategy, and the results have been promising, both for internal stakeholders and patrons as well.
My role in these emails was to design and build the templates; additionally I build, route, edit and send them every week. I usually write the subject lines and do the final data testing before sending—targeted segments of our patrons receive reminders about everything from banked tickets donor benefits.
I also designed a monthly event calendar template:
This is sent to a larger audience every month. View the July 2018 email.
These are driving a major increase in website traffic every time they’re sent; what’s more, we’re sending fewer overall campaigns and getting more bang for our buck. It’s been really gratifying to see this program get off the ground.