The all-new minnesotaorchestra.org

Design thumbnails

Here it is: one of the very first performing arts organizations in the Twin Cities to launch a responsive website, and one of the first Orchestras in the nation. I could not be prouder of my work on this website, which was lengthy and extensive.  (View website).

This was my second overhaul of minnesotaorchestra.org since I started in March 2010, and this second launch exceeded even my own lofty goals.

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Edible Twin Cities

Edible Twin Cities

My article “Growing Up: Vertical gardens offer many benefits,” along with several photographs and a bonus recipe, is available in the current issue of Edible Twin Cities. So exciting to see my name in print! This magazine is available at most Twin Cities Co-ops and other places where Minnesota food and drink enthusiasts gather.

Please note: Edible Twin Cities ceased publication in 2014. Sad.

minnesotaorchestra.org

click to visit MinnesotaOrchestra.org

One of the most massive undertakings I’ve ever, well, undertaken. In the late fall of 2010 I began to completely re-think every aspect of minnesotaorchestra.org.

I started by taking stock of the content (and inhaling books on Content Strategy). Then I evaluated and chose Joomla as our content management system. An intense spring and summer of template creation, coding, testing, and re-coding followed.

The new website launched on September 27, 2011.

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Microsites

My first few months at the Minnesota Orchestra were spent building three different microsites. None of these sites exist anymore; we moved away from the microsite concept over the next two years. Two of the three were built in ColdFusion, which powered the Orchestra’s old website.

sommerfest2010

Sommerfest microsite
Objective: promote Sommerfest concerts at Orchestra Hall
Role: design, code
Process: used design elements from print pieces to design a microsite and matching e-mail templates

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The New Liberal Arts

In early 2009, the writers of Snarkmarket called for ideas about how we as a culture could expand on the idea of a liberal arts degree—what would we include, if could design our own College for the Future? My chapter for the book, The New Home Economics, inspired me to start my blog of the same name.

The book was published in July 2009, with a promise that a free digital version would be released as soon as all 200 hardcopies sold. Eight hours later, it became available as a free download. I am honored to have been a part of this project.

Star Tribune Digital Media Kit

digitalmediakit

Objective: design a new website featuring all of Star Tribune’s digital products.
Role: designer
Process: brainstormed website architecture with larger team, helping to define the navigation and content. Completed wireframes and mockups in both Adobe Illustrator and Photoshop. Upon approval, hand-coded using html, Flash, advanced CSS and javascript, and Clickability content management system. Assisted with copywriting, editing and general maintenance of live site.

Please note: this version of the website no longer exists. #sadtrombone