New email templates

I designed two new templates for a brand new email program launched this spring at the Minnesota Orchestra. The templates look simple, but the process for getting here was anything but:


Many arts organizations operate in silos—with marketing and fundraising departments communicating separately with patrons. We are working towards a unified email communications strategy, and the results have been promising, both for internal stakeholders and patrons as well.

Recent samples of the weekly newsletter: June 19, 2018 | July 3, 2018 | July 10, 2018

My role in these emails was to design and build the templates; additionally I build, route, edit and send them every week. I usually write the subject lines and do the final data testing before sending—targeted segments of our patrons receive reminders about everything from banked tickets donor benefits.

I also designed a monthly event calendar template:

This is sent to a larger audience every month. View the July 2018 email.

These are driving a major increase in website traffic every time they’re sent; what’s more, we’re sending fewer overall campaigns and getting more bang for our buck. It’s been really gratifying to see this program get off the ground.

Online ticketing system

In January of this year I was finally able to launch a project I’ve dreamed about since I started, five years ago: a redesign of the ticketing system. The simple reason this project took so long was that we lacked the internal resources to pull it off. When I got permission to hire the Orchestra’s very first web developer one year ago, this was the very first priority I had in mind.

My developer, a freelance designer, and I brainstormed what would be the best possible user experience for selecting seats for an orchestra concert and purchasing them, and then whittled down our list to what was actually possible within our existing ticketing system.

I art directed mockups and oversaw the project that brought us to a completely new and much more tablet-optimized ticketing experience (full mobile optimization is still forthcoming), launching just 7 months after our developer first started. For the full experience, visit and click on any “BUY” button for a concert.

Read more “Online ticketing system”

The all-new

Design thumbnails

Here it is: one of the very first performing arts organizations in the Twin Cities to launch a responsive website, and one of the first Orchestras in the nation. I could not be prouder of my work on this website, which was lengthy and extensive.  (View website).

This was my second overhaul of since I started in March 2010, and this second launch exceeded even my own lofty goals.

Read more “The all-new”

click to visit

One of the most massive undertakings I’ve ever, well, undertaken. In the late fall of 2010 I began to completely re-think every aspect of

I started by taking stock of the content (and inhaling books on Content Strategy). Then I evaluated and chose Joomla as our content management system. An intense spring and summer of template creation, coding, testing, and re-coding followed.

The new website launched on September 27, 2011.



My first few months at the Minnesota Orchestra were spent building three different microsites. None of these sites exist anymore; we moved away from the microsite concept over the next two years. Two of the three were built in ColdFusion, which powered the Orchestra’s old website.


Sommerfest microsite
Objective: promote Sommerfest concerts at Orchestra Hall
Role: design, code
Process: used design elements from print pieces to design a microsite and matching e-mail templates

Read more “Microsites”

Star Tribune Digital Media Kit


Objective: design a new website featuring all of Star Tribune’s digital products.
Role: designer
Process: brainstormed website architecture with larger team, helping to define the navigation and content. Completed wireframes and mockups in both Adobe Illustrator and Photoshop. Upon approval, hand-coded using html, Flash, advanced CSS and javascript, and Clickability content management system. Assisted with copywriting, editing and general maintenance of live site.

Please note: this version of the website no longer exists. #sadtrombone

Star Tribune Snowman

Hands down, this is one of the most fun projects I’ve ever done. Given a snowman illustration with three different outfits, I created MANY different gifs of this snowman experiencing different types of weather. He lived at the top of for a year or two before the next redesign claimed him as a victim. RIP Snowman!

Star Tribune Snowman

Click here to view all of my snowman animations.

Shop Minnesota

Shop Minnesota was a mini-site for several years. The idea was to provide an online marketplace for local retailers—especially small businesses that couldn’t afford custom website development at that time.

I worked with a product manager to produce original content for Shop Minnesota’s homepage, including these Mother’s Day and Father’s Day themes.

My role: photography, design, and coding. Click the image to see a larger screenshot.

mothersdaylg fathersdaylg