Signal to Noise for Season Tickets

The marketing team at the orchestra has been talking about updating the UI of our Subscriptions landing page for quite some time now. The old page was very utilitarian, had links to ALL THE THINGS that people could buy, and had lots of useful information. Trouble was, it felt underwhelming and had signal-to-noise issues:

The hierarchy was almost non-existent, and the benefits to subscribing were actually hidden behind little expanding menus. Full disclosure: this was my idea! In trying to reduce the amount of text on the page, I hid important selling points.

The new design is much more streamlined and looks great on mobile:

One of the nice features of the new design is that we’ll have added flexibility to feature certain packages with a nice large image at the top when we’re running promotions.

I also liked my co-worker’s idea of just consolidating all the benefits at the top and calling out the one benefit that is different for each type of subscription package.

Additionally, we can easily update the images used to promote each type of package, helping the page feel more fresh and timely.

See the page live on the website.

The all-new minnesotaorchestra.org

Design thumbnails

Here it is: one of the very first performing arts organizations in the Twin Cities to launch a responsive website, and one of the first Orchestras in the nation. I could not be prouder of my work on this website, which was lengthy and extensive.  (View website).

This was my second overhaul of minnesotaorchestra.org since I started in March 2010, and this second launch exceeded even my own lofty goals.

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minnesotaorchestra.org

click to visit MinnesotaOrchestra.org

One of the most massive undertakings I’ve ever, well, undertaken. In the late fall of 2010 I began to completely re-think every aspect of minnesotaorchestra.org.

I started by taking stock of the content (and inhaling books on Content Strategy). Then I evaluated and chose Joomla as our content management system. An intense spring and summer of template creation, coding, testing, and re-coding followed.

The new website launched on September 27, 2011.

Read more “minnesotaorchestra.org”